Several authors incorporate the concept of motivation into theories that attempt to explain how learning occurs and why various factors are important. Three such theories are discussed below:
1) Abraham Maslow’s Hierarchy of Needs
Maslow’s Hierarchy of Needs has often been represented in a hierarchial pyramid with five levels. The four lower levels (lower-order needs) are considered physiological needs, while the top level is represents growth needs. Lower levels need need to be satisfied before higher-order needs can influence behavior (Learning Theories Knowledgebase, 2010). The levels are as follows:
•Self-actualization – morality, creativity, problem solving.
•Esteem – confidence, self-esteem, achievement, respect.
•Belongingness – love, friendship, intimacy, family.
•Safety – security of environment, employment, resources, health, property.
•Physiological – air, food, water, sex, sleep, other factors towards homeostasis (Learning Theories Knowledgebase, 2010).
Click here for more information on Maslow's Hierarchy of Needs.
2) Social Cognitive Theory by Millar and Dollard

The Social Cognitive Theory explains how people acquire and maintain behavioral patterns. According to Pajares (2002), Social Cognitive Theory purports that individuals can be motivated to proactively engage in their own development and make things happen with their own actions. Social Cognitive Theory asserts the following:
- Learners are motivated to increase their pleasure or satisfaction by achieving a goal.
-Learners can releive the burden of uneasiness by achieving a goal.
-Motivation of the learner is effected by reinforcement and punishment (Pajares, 2002).
3) ARCS Model of Motivational Design by John Keller

According to John Keller’s ARCS Model of Motivational Design (1987), there are four steps for promoting and sustaining motivation in the learning process: Attention, Relevance, Confidence, Satisfaction (ARCS).
1. Attention
Attention can be gained in two ways:
(1) Perceptual arousal uses surprising or uncertain events to gain interest; or
(2) Inquiry arousal stimulates curiosity by posing challenging questions or problems to be solved. Methods for capturing the learners’ attention include the use of:
- Active participation - role-play or other hands-on activities.
- Variability – a variety of methods should be used to present material.
- Humor -maintain interest by using a small amount of humor, but not too much to be distracting.
- Incongruity and Conflict – use of the devil’s advocate approach in which statements are posed that conflict with the past experiences of learners.
- Specific examples – Use visual stimuli or stories.
- Inquiry – Pose questions or problems for the learners to solve. Encourage the use of brainstorming (Keller, 1987).
2. Relevance
The use of concrete language and familiar examples establishes relevance and increases learners’ motivation. Six major strategies described by Keller are:
- Experience – Because students learn best by building upon preset knowledge and skills, instructors should explain how new material will complement existing skills.
- Present Worth – Learners need to answer the question, “What will the subject matter do for me today?”
- Future Usefulness – Learners need to answer the question, “What will the subject matter do for me tomorrow?”
- Needs Matching – Ensure that objectives match the needs of the learners.
- Modelings – Set a good example for students, invite guest speakers to class, and have the learners who finish work first serve as tutors to other students.
- Choice – Learners need to use different methods to pursue their work or choices in how they organize it (Keller, 1987).
3. Confidence
- Confidence helps students understand the likelihood for success. If students feel the objectives cannot be met or that the cost in time or effort is too high, their motivation will decrease.
- Objectives and prerequisites - students need to estimate the probability of success by assessing performance requirements and evaluation criteria.
-Allow for success that is meaningful.
-Grow the Learners – Small steps of growth should occur during the learning process.
-Provide feedback to students on a regular basis.
-Learner Control – Learners should feel some degree of control over their learning and assessments and should believe that success is a direct result of the amount of effort they have put forth (Keller, 1987).
4. Satisfaction
- Learning must be rewarding or satisfying in some way.
- The learner should feel as though the skill is useful or beneficial by being allowed to use the newly acquired knowledge in a real setting.
- Learners should not be over-rewarded for easy tasks (Keller, 1987).
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